Skool

What is Skool?

Skool is an all-in-one online platform designed for course creators, community builders, and knowledge entrepreneurs. It combines features for hosting online courses, building communities, and managing memberships in a single integrated solution. Key features of Skool include:

• Online course creation and hosting
• Community-building tools (discussion boards, live events)
• Gamification elements (leaderboards, points, levels)
• Calendar for scheduling events
• Unlimited members and courses
• Video hosting (through third-party integrations)
• Analytics tools

The platform aims to simplify the process for creators by eliminating the need for multiple separate tools, putting everything in one place with a single login.

How much is Skool?

Skool has a straightforward pricing model:

• $99 per month for a single group
• $990 per year (annual plan, saving two months’ worth of fees)
• 14-day free trial available

This pricing includes:

• Unlimited courses
• Unlimited members
• All features and tools
• One group (additional groups cost $99/month each)

Compared to other similar platforms, Skool’s pricing is considered to be in the higher mid-range.

Skool offers multiple ways for creators to monetize their content and communities:

1. Paid memberships: Charge recurring fees for access to your community.
2. Course sales: Sell individual courses or course bundles.
3. Subscription models: Offer monthly or annual subscriptions for premium content.
4. Tiered pricing: Create different membership levels with varying benefits.

Skool has recently introduced its own payment system, which is reportedly cheaper than Stripe. This system allows creators to easily set up pricing and collect payments directly through the platform.

Founder and Investors

The platform was founded by Sam Ovens, a New Zealand entrepreneur who serves as the CEO, and the Co-Founder Daniel Kang, who holds the position of CTO. Sam Ovens, well-known for his success in consulting and online education, is dedicated to ensuring a high-quality experience for all users, emphasizing student satisfaction and community growth.

Prominent entrepreneur and investor Alex Hormozi, widely recognized for his business acumen, is also an investor in Skool. His involvement has helped amplify the platform’s growth and visibility, providing financial backing and strategic insights to support its mission of empowering creators and learners worldwide. While Alex Hormozi is now involved as a co-owner, Sam Ovens remains the primary founder and CEO of Skool.